Format · component 04

C2PA / Content Credentials
explained.

A technical way to bind signed provenance information verifiably to a concrete media asset.

C2PA is the standard. Content Credentials is its visible application.

C2PA defines how statements about creation and editing enter a digital manifest, bind to an asset and receive a cryptographic signature. “Content Credential” is the audience-friendly name for a C2PA manifest. Compatible software can then check whether the manifest or asset changed after signing.

What it verifies

Provenance and integrity, not automatic truth.

A valid Content Credential shows that assertions were signed by a claim generator and were not silently altered. It does not automatically prove that every human-entered statement is factually true or that an image is presented in honest context.

C2PA can show

That a manifest is cryptographically bound to this asset.
Which source and editing assertions are included.
Who or what signed the claim, depending on the credential.
Whether asset or manifest changed after signing.

C2PA cannot guarantee

That a human declaration is honest.
That every edit was disclosed.
That platforms will never strip metadata.
That valid provenance automatically means trustworthy content.

Decision for Audiovisueel AI Statement

Prepare now; do not pretend to sign.

The current static site has no media asset, managed private key, organisation certificate or timestamping service. A “Create Content Credential” button would therefore overpromise. Audiovisueel AI Statement now creates a C2PA preparation file: a safe handoff for a post-production facility, broadcaster or compatible tool that performs the real signing later.

CURRENT STATUSC2PA-ready · unsigned · not embedded

Recommended workflow

From declaration to Content Credential.

Audiovisueel AI Statement

The producer completes and self-signs the declaration.

C2PA preparation

The site exports the ID, summary and candidate IPTC terms, explicitly unsigned.

Asset-level decision

A specialist decides which assertions fit each master, trailer or key-art asset.

Sign

A C2PA tool binds the manifest to the asset or sidecar using an appropriate certificate.

Handoff example

This is not yet a Content Credential.

The preparation contains candidates for a later manifest builder. The asset, final action, private key, certificate and cryptographic signature are deliberately absent.

"c2pa": {
  "status": "unsigned-preparation",
  "audiovisualAiStatementId": "AVAI-…",
  "candidateDigitalSourceTypes": [
    "http://cv.iptc.org/newscodes/
      digitalsourcetype/compositeSynthetic"
  ],
  "requiresAssetSpecificReview": true
}

Official basis: read the C2PA explainer, the current C2PA specifications and the signing certificate guidance.

C2PA / Content Credentialsexplained.