Not used
No generative AI was used in this stage.
IPTC
explained.
A fixed international vocabulary for the digital origin of concrete media assets, explained without confusing production process and asset level.
Four answers
Simple to choose, precise to explain.
The answers make reports comparable. A note per stage leaves room to name tools, departments and concrete changes.
As a tool
AI helped the process, but generated material did not enter the finished work.
AI material in final result
Generated or generatively altered content is part of the finished work.
Not applicable
This stage did not exist or played no role in the production.
Full chain
Thirteen stages, every craft.
The main stages keep the report compact while naming the relevant departments. Delivery and campaign can be switched off when outside scope.
AI material generation deliberately stands apart from editing and VFX. This stage describes creating new synthetic source material; editing and VFX describe selecting, altering and integrating it.
Pre-production
Script & researchCastingLocationsProduction designCostumeHair & make-upStoryboard & previs
Production
Direction & performanceCameraLightingGripProduction soundDIT & dataArt & propsAnimation & design
Post-production
Editing & onlineVFXSound & ADRMusicGradeSubtitles & accessibility
AI material generation
Image, video, voice and text generation
Delivery & campaign · optional
Mastering & QCVersioningKey artPublicity & PRTrailerSocial & press kit
IPTC in 30 seconds
A fixed vocabulary for media provenance.
IPTC says: “this type of source was used.”
IPTC is an international standards organisation for media information. Its Digital Source Type property describes whether a concrete image, audio or video file was captured, human-edited or made with generative AI. The value is not free text but a fixed internet identifier, a URI, so different systems mean exactly the same thing.
Important distinction
Audiovisueel AI Statement and IPTC do different jobs.
They complement each other. Understanding this prevents most mistakes.
Describes the process
One report for the whole production, divided into thirteen stages and their departments.
Describes a media asset
One Digital Source Type describing the provenance of a concrete video, photograph or other media object.
References the same term
Audiovisueel AI Statement stores the appropriate IPTC term with a stage. It does not automatically embed metadata into the film.
Therefore: a downloaded
.audiovisual-ai-statement.json file is a companion production report. Actual embedded metadata needs another step, such as XMP in the media file or a C2PA/Content Credentials manifest.From form to file
What happens with each answer?
The central rule: process-only use does not automatically give the final asset a generative source label.
| Form answer | Meaning | Audiovisueel AI Statement | IPTC in the report |
|---|---|---|---|
| Not used | No generative AI in this stage. | "value": "none" | No AI Digital Source Type. A separate asset may still use e.g. digitalCapture. |
| As a tool | AI helped with brainstorming, analysis, planning or another process step; no generated material entered the final work. | "value": "assisted" plus an explanation. | No generative IPTC source term, which would incorrectly label the asset as synthetic. |
| AI material in final result | AI material is visible, audible or textual in the finished work. | "value": "generated", departments and details. | The form asks which of three AI source types fits, then stores the full URI. |
| Not applicable | This stage did not exist for this production. | "value": "na" | No IPTC notation. |
The three AI terms
Choose based on what is in the finished material.
Existing material altered
Use for generative fill, inpainting, outpainting or a similar AI edit of existing material.
IPTC TERMcompositeWithTrainedAlgorithmicMediaCaptured and generated combined
Use when a work or asset contains a mix, such as a documentary with two fully generated shots.
IPTC TERMcompositeSyntheticFully made with generative AI
Use for an asset created fully or almost fully by a trained AI model.
IPTC TERMtrainedAlgorithmicMediaAlways the complete URI
The JSON stores the canonical IPTC identifier rather than only the short label.
EXAMPLEhttp://cv.iptc.org/newscodes/digitalsourcetype/compositeSyntheticTechnical example
How one stage appears in the file.
This example describes VFX where generative fill extended a captured shot. cvTermId carries the machine-readable meaning; the name is only there for readability.
"vfx": {
"value": "generated",
"departmentsAffected": ["VFX", "compositing"],
"details": "Generative fill extended the set.",
"iptc": {
"digitalSourceType": {
"cvId": "http://cv.iptc.org/newscodes/digitalsourcetype/",
"cvTermId": "http://cv.iptc.org/newscodes/digitalsourcetype/compositeWithTrainedAlgorithmicMedia",
"cvTermName": { "en": "Existing material edited using generative AI" }
},
"aISystemUsed": "Example tool / model",
"aISystemVersionUsed": "version 3",
"aIPromptInformation": "Extend the background…",
"aIPromptWriterName": "Maker name"
}
}Four additional IPTC fields
More context, without making everything mandatory.
IPTC Video Metadata Hub 1.7 defines four fields for generation information. Audiovisueel AI Statement shows them only after “AI material in final result” is selected.
| Field | JSON notation | What to enter | Required? |
|---|---|---|---|
| AI System Used | aISystemUsed | The system and/or model name. | No, but strongly recommended. |
| AI System Version Used | aISystemVersionUsed | Version or model variant, if known. | No. |
| AI Prompt Information | aIPromptInformation | Relevant prompts, negative prompts, settings or references to input media. | No. Omit confidential or personal data. |
| AI Prompt Writer Name | aIPromptWriterName | The person who wrote the prompt. IPTC explicitly notes that this does not automatically make them the media creator. | No. |
Practical examples
From simple answer to correct code.
AI as a brainstorming partner
The writer asked for twenty directions but wrote the screenplay. Choose As a tool, describe the process and add no AI Digital Source Type.
Microphone removed from a shot
A captured shot was repaired with generative fill. Choose AI material in final result → existing material edited. Term: compositeWithTrainedAlgorithmicMedia.
Two generated shots in a documentary
The whole combines capture with generated elements. Choose AI material in final result → captured and generated combined. Term: compositeSynthetic.
Fully generated poster
Choose AI material in final result → fully made with generative AI. Term: trainedAlgorithmicMedia.
Edge cases
When unsure, look at both source and final result.
Noise reduction or sharpening
If a conventional algorithm only corrects without changing the main content, IPTC uses algorithmicallyEnhanced. That is not automatically generative AI.
Human editing or retouching
Non-generative editing by people is humanEdits in IPTC and falls outside Audiovisueel AI Statement’s AI answers.
AI subtitles
Transcription that is fully human-checked may be “as a tool”. Unchecked generated subtitles in the delivered version are “AI material in final result”. Explain review clearly because Digital Source Type is primarily asset-level.
Synthetic voice in one scene
The voice clip itself may be trainedAlgorithmicMedia; the complete film is a mix and better matches compositeSynthetic.
Inpainting versus composite
Use compositeWithTrainedAlgorithmicMedia when AI corrects or extends existing media. Use compositeSynthetic when separate captured and generated elements form a new whole.
Metadata is stripped
Exports and platforms may remove embedded metadata. The separate Audiovisueel AI Statement remains useful. C2PA can provide a stronger technical link, but does not prove that a declaration is truthful.
Unknown model or version
Enter what you know and leave unknown optional fields empty. Never invent a version; the source type can still be correct.
Secret prompts or personal data
Prompt information is optional. Do not include trade secrets, personal data or protected source material when it must not be shared.
Official basis: this explanation follows the IPTC Digital Source Type vocabulary and the IPTC Video Metadata Hub 1.7 User Guide. Audiovisueel AI Statement references these terms but is not an IPTC product, certificate or embedded metadata editor.
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