Open format · version 0.9

Make clear
where AI was used.

The format has one main task: enable makers to declare which parts of a film used generative AI, to what extent and with what result. This creates an answer that audiences, crews, festivals and clients can understand.

Goals of the format

Three things should be clear immediately.

The format starts with the information people need. Technology only exists to make that information useful and transferable.

01 / TRANSPARENCY

Where was AI used?

The declaration shows which parts of a production used AI, whether that is a single shot or the whole film, and whether it concerns image or sound.

02 / NUANCE

What type of AI was used?

The declaration distinguishes between kinds of AI, from a supporting tool to deploying an AI agent. You can read more about that below.

03 / REUSE

One answer, useful more often

The same declaration can stay with the film and be used by festivals, broadcasters, funds, clients and archives.

Types of AI use

Five different applications of AI.

They run from light support to work handed over entirely. Visitors see plain language; the corresponding IPTC term is only included for systems and technical reference.

1 · AI as a tool

Human creates, AI assists

AI helps with research, ideas, planning or analysis, for example, but does not provide generated material for the finished film.

No AI source term needed for the finished material

2 · Generatively edited

Existing material changed

Captured image, sound or text was extended, replaced or corrected using generative AI, for example with generative fill.

IPTC: compositeWithTrainedAlgorithmicMedia

3 · Mixed

Captured and AI material combined

Human-captured or human-created material was combined with elements made using generative AI.

IPTC: compositeSynthetic

4 · Generated

Mostly created by AI

The image, sound or text was created entirely or almost entirely with a generative AI model.

IPTC: trainedAlgorithmicMedia

5 · Work taken over by an AI agent

Department or role handled by an AI agent

An AI agent autonomously performed part or all of a production task, role or department. The declaration records what was taken over and what human oversight remained.

Process information · no IPTC source term

When should it be called an AI agent? If AI performs one bounded task, AI automation is usually the clearest term. We call it an AI agent when the system autonomously plans and executes several steps, uses tools or makes intermediate decisions. The form lets makers indicate per production stage whether a department or role was partly or fully taken over and how much human oversight remained.

How it works

From production process to clear declaration.

Makers do not need technical knowledge. The form only asks for information that is relevant.

01 · INVENTORY

Walk through the film

Answer whether and how generative AI was used in each stage, from development and production to editing, sound and finishing.

02 · EXPLAIN

Add only relevant detail

Where AI was actually used, record which crafts, systems and applications were involved.

03 · DECLARE

Create one readable result

The answers become a signed declaration, a short credit statement and a reusable data file.

The declaration remains the priority. After the substantive questions, a voluntary step asks about country, budget range, distribution, rights review, effects on work and time saved. These answers are not required to create the statement and do not appear in the public declaration.

From goal to technology

Each technical component solves one practical problem.

You do not need to know these terms to create a declaration. Behind the scenes, they make the result recognisable, interoperable and potentially more verifiable later.

AUDIOVISUEEL AI STATEMENT ID

Recognises the declaration

A stable number keeps one declaration identifiable when it is shared or archived.

JSON

Stores every answer

An open, machine-readable file prevents the same information from being entered repeatedly.

IPTC

Uses shared source terms

Existing international terms help systems mean the same thing when describing media provenance.

C2PA

Can bind data to media

A later step can attach selected provenance information to a film, image or audio asset with a signature.

Try it

Create the declaration once.

Create a declaration ↗

Technical detail

For those who want to understand the full chain.

Each technical component is explained below with examples, limitations and possible next steps.

Make clear
where AI was used.

Three things should be clear immediately.

Where was AI used?

What type of AI was used?

One answer, useful more often

Five different applications of AI.

Human creates, AI assists

Existing material changed

Captured and AI material combined

Mostly created by AI

Department or role handled by an AI agent

From production process to clear declaration.

Walk through the film

Add only relevant detail

Create one readable result

Each technical component solves one practical problem.

Recognises the declaration

Stores every answer

Uses shared source terms

Can bind data to media

Create the declaration once.

For those who want to understand the full chain.

Audiovisueel AI Statement ID

JSON format

IPTC source terms

C2PA / Content Credentials

Versioning

Make clearwhere AI was used.

Three things should be clear immediately.

Where was AI used?

What type of AI was used?

One answer, useful more often

Five different applications of AI.

Human creates, AI assists

Existing material changed

Captured and AI material combined

Mostly created by AI

Department or role handled by an AI agent

From production process to clear declaration.

Walk through the film

Add only relevant detail

Create one readable result

Each technical component solves one practical problem.

Recognises the declaration

Stores every answer

Uses shared source terms

Can bind data to media

Create the declaration once.

For those who want to understand the full chain.

Audiovisueel AI Statement ID

JSON format

IPTC source terms

C2PA / Content Credentials

Versioning

Make clear
where AI was used.